Skip to main content

​
Overview

Tag Insight can be set up in just a few simple steps. This guide will walk you through the process of getting your first tracking plan monitored.
1

Create your account

Sign up for Tag Insight and create your organization
2

Create a project

Set up your first project for the property you want to monitor
3

Install the pixel

Add the Tag Insight pixel to your website
4

Import your tracking plan

Import your existing tracking plan or create a new one
5

Start monitoring

Configure your audits and start receiving alerts

​
1. Create your organization

When you first log into Tag Insight, you’ll need to create an organization. This is the top-level container for all your projects.
Organizations can contain multiple projects, allowing you to manage tracking for different brands, environments, or properties.

​
2. Create your first project

Projects in Tag Insight represent individual tracking implementations. Each project gets its own unique pixel. Create New Project
  1. Click New Project from your organization dashboard
  2. Enter a project name (e.g., “Production - Main Site”)
  3. Select your Tag Management System (GTM, Commander Act, or Tealium)
  4. Add a project logo (optional but recommended for documentation)
  5. Click Create Project
  • Create separate projects for different environments (staging, production)
  • Use descriptive names that include the environment and property
  • One pixel = one project, so plan accordingly

​
3. Install the Tag Insight pixel

The Tag Insight pixel is a lightweight JavaScript tag that monitors your data layers in real-time.

​
Installation via Google Tag Manager

<script>
(function() {
  var script = document.createElement('script');
  script.src = 'https://cdn.taginsight.com/pixel/YOUR_PROJECT_ID.js';
  script.async = true;
  document.head.appendChild(script);
})();
</script>
Replace YOUR_PROJECT_ID with your actual project ID from the Tag Insight dashboard.

​
Key features of the pixel

  • Lightweight: Less than 200KB
  • Privacy-compliant: No cookies, exempt from consent requirements
  • Performance-optimized: Asynchronous loading, no impact on page speed
  • Universal: Works with any data layer structure

​
4. Import your tracking plan

Tag Insight offers multiple methods to import your tracking plan:

Automatic detection

Use the Detect Tracking Plan feature to automatically discover and import your existing implementation

Chrome extension

Use our Chrome extension to capture data layers as you browse your site

Manual import

Import from Excel or create your tracking plan manually

Templates

Start from pre-built templates for common implementations

​
Quick import with Chrome extension

1

Install extension

Install the Tag Insight Chrome extension from the Chrome Web Store
2

Activate capture

Navigate to your website and click the extension icon to start capturing
3

Browse your site

Navigate through key user journeys (product views, add to cart, checkout)
4

Import events

Stop capture and select which events to import into your project

​
5. Configure your first audit

Once your tracking plan is imported, set up automated monitoring: 
// Example audit configuration
{
  "name": "Daily production audit",
  "frequency": "daily",
  "time": "09:00",
  "duration": "1 hour",
  "trackingPlan": "main-tracking-plan",
  "alertEmail": "[email protected]"
}

​
Audit configuration options

  • Frequency: Hourly, daily, weekly, or continuous
  • Scope: Full tracking plan or specific events
  • Alerts: Email notifications for regressions
  • Sampling: Choose between sampled or full traffic analysis

​
Next steps

Congratulations! Tag Insight is now monitoring your tracking implementation. Here’s what to do next:

Configure alerts

Set up alert rules and notification preferences

Explore reports

Learn how to read and act on audit reports

Add team members

Invite your team and set up permissions

Advanced setup

Configure multi-environment monitoring
Need help? Contact our support team at [email protected] or check out our FAQ.