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Overview

For online stores, accurate tracking is essential. Missing even one day of purchase data can lead to wrong decisions about what’s working. Tag Insight helps e-commerce businesses ensure their tracking never fails.
Major retailers like Printemps use Tag Insight to protect their revenue by monitoring critical purchase tracking 24/7.

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Why e-commerce needs Tag Insight

Protect revenue insights

Know immediately if purchase tracking breaks

Marketing ROI clarity

Ensure campaign data is always accurate

Customer journey visibility

Track the complete shopping experience

Instant alerts

Get notified before data loss impacts decisions

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What to monitor

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The shopping journey

Track these critical customer actions:
1

Discovery

How customers find products
  • Viewing category pages
  • Using search
  • Clicking on products
  • Reading reviews
2

Consideration

Product evaluation
  • Viewing product details
  • Checking sizes/colors
  • Comparing products
  • Reading descriptions
3

Cart activity

Shopping behavior
  • Adding to cart
  • Removing items
  • Changing quantities
  • Applying coupons
4

Checkout

Purchase process
  • Starting checkout
  • Entering shipping info
  • Payment details
  • Order confirmation
5

Post-purchase

After the sale
  • Order confirmations
  • Shipping updates
  • Returns/refunds
  • Reviews

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Common e-commerce tracking issues

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What can go wrong

Tag Insight helps you catch these problems:
Impact: Can’t measure conversion rates or revenue
  • Often happens after checkout updates
  • Payment page changes can break tracking
  • Third-party payment systems may not trigger events
Solution: Tag Insight alerts you immediately when purchase events stop
Impact: Wrong insights about best-sellers
  • Product IDs don’t match catalog
  • Prices showing wrong values
  • Categories misaligned
Solution: Automatic validation of product information
Impact: Can’t understand abandonment
  • Add to cart not firing
  • Remove from cart missing
  • Cart value calculations wrong
Solution: Monitor all cart interactions continuously
Impact: Missing mobile revenue data
  • App tracking different from web
  • Mobile checkout issues
  • Cross-device tracking broken
Solution: Unified monitoring across all platforms

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Setting up e-commerce monitoring

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Quick start guide

1

Install Tag Insight

Work with your developer to add Tag Insight to your store
2

Import your tracking plan

Upload your existing e-commerce events or use our templates
3

Configure critical alerts

Set up alerts for:
  • Purchase tracking failures
  • Cart abandonment spikes
  • Missing product data
  • Checkout errors
4

Start monitoring

Watch your tracking health in real-time

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What to track first

Start with these essential events:
PriorityEventWhy it matters
CriticalPurchase completeRevenue tracking
CriticalAdd to cartConversion funnel
HighProduct viewPopular products
HighCheckout startAbandonment rates
MediumSearchCustomer intent
MediumCategory viewNavigation patterns

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E-commerce specific features

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Revenue protection

Tag Insight offers special features for online stores:

Transaction validation

Ensures every purchase has required data like order ID and amount

Product catalog matching

Verifies product IDs match your catalog

Price accuracy

Checks prices and totals are correct

Currency monitoring

Validates currency codes and formats

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Seasonal readiness

Prepare for peak times:
  • Test tracking before the rush
  • Increase monitoring frequency
  • Set stricter alerts
  • Plan for traffic spikes

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Success metrics

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What good looks like

Monitor these KPIs with Tag Insight:
  • Tracking reliability: 99.9%+ uptime for purchase events
  • Data completeness: All required fields present
  • Alert response: Issues detected within 5 minutes
  • Coverage: 100% of critical pages monitored

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ROI of proper tracking

When tracking works correctly:
  • Accurate attribution for marketing spend
  • Clear view of customer journey
  • Reliable revenue reporting
  • Better inventory decisions

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Common questions

Tag Insight can monitor third-party payment pages to ensure the complete journey is tracked, even when customers leave your site.
Set up validation rules for each currency. Tag Insight will check that amounts and currency codes match correctly.
Tag Insight works with mobile app tracking too. Use the same project or create separate ones for app vs web.
Yes! Beyond standard e-commerce events, monitor any custom actions like wishlists, reviews, or loyalty program interactions.

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Best practices

Test before peak times

Run full audits before Black Friday and sales

Monitor continuously

Don’t wait for monthly reports to find issues

Document everything

Keep your tracking plan updated

Train your team

Everyone should know how to check tracking

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Getting started

Ready to protect your e-commerce tracking?
1

Assess current state

Run a Tag Insight audit to find existing issues
2

Fix critical problems

Address any purchase tracking gaps immediately
3

Set up monitoring

Configure alerts for your most important events
4

Maintain quality

Regular checks ensure continued accuracy

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Next steps

Quick start guide

Get Tag Insight running on your store

Import tracking plan

Set up your e-commerce events

Configure alerts

Get notified of tracking issues

View demo

See Tag Insight in action