Skip to main content

​
General Questions

Tag Insight uses real user traffic instead of robots or crawlers. This means:
  • No complex scenario setup required
  • 100% coverage of actual user journeys
  • Detection of edge cases robots might miss
  • More accurate representation of real-world tracking
Basic understanding of web analytics and tracking is helpful, but Tag Insight is designed to be user-friendly:
  • Intuitive interface for tracking plan management
  • Automated import features reduce manual work
  • Clear reports highlight issues in plain language
  • Support team available for assistance
Based on the demos, you can be up and running in under 5 minutes:
  1. Create account and project (2 min)
  2. Install pixel via GTM (2 min)
  3. Import tracking plan (1 min)
  4. Start monitoring immediately
Tag Insight currently supports:
  • Google Tag Manager (GTM)
  • Commander Act
  • Tealium
  • Direct implementation (no TMS)
  • Custom implementations (contact support)

​
Pricing & Plans

Based on the demo discussions, pricing starts at €18,000/year and varies based on:
  • Traffic volume
  • Number of projects
  • Real-time vs scheduled monitoring
  • Number of editor seats
Contact sales for a customized quote.
Editor seats: Can modify tracking plans, configure audits, and change settings Viewer seats: Read-only access to reports and tracking plansPricing is primarily based on editor seats, with viewer seats often having higher or unlimited allowances.
Yes, Tag Insight offers proof-of-concept (POC) options:
  • Typically 1-2 months duration
  • Priced at €3,000/month
  • Full feature access
  • Includes onboarding support
Yes, plans can be adjusted as your needs grow:
  • Upgrade from sampling to real-time monitoring
  • Add more projects or seats
  • Adjust traffic allowances
  • Scale with your business

​
Technical Questions

No, the pixel is designed for minimal impact:
  • Less than 200KB size
  • Asynchronous loading
  • No render blocking
  • Negligible CPU usage
  • No cookies (privacy-friendly)
Tag Insight is privacy-compliant by design:
  • No cookies used by the pixel
  • Exempt from consent requirements (essential operation)
  • Automatic PII anonymization
  • GDPR compliant
  • Data stays in your control
Yes, Tag Insight supports custom configurations:
  • Custom data layer names (not just ‘dataLayer’)
  • Multiple data layers on same page
  • Custom event key names
  • Flexible configuration options
Tag Insight works alongside other tools:
  • Monitors all data layer activity
  • Doesn’t interfere with other pixels
  • Can detect third-party tracking
  • Helps identify tracking conflicts

​
Implementation Questions

No changes required to existing tracking:
  • Tag Insight observes without modifying
  • Works with current implementation
  • No code changes needed
  • Just add the monitoring pixel
Implementation is quick:
  • Pixel installation: 5 minutes
  • Tracking plan import: 10-30 minutes
  • First audit results: Within 1 hour
  • Full setup: Same day
Yes, multi-environment monitoring is supported:
  • Create separate projects for each environment
  • Use different project IDs
  • Compare staging vs production
  • Test changes before production
Tag Insight can help create one:
  • Use Detect Tracking Plan feature
  • Automatically discovers existing tracking
  • Import via Chrome extension
  • Build from templates

​
Monitoring & Alerts

Detection speed depends on configuration:
  • Continuous monitoring: 5-15 minutes
  • Scheduled audits: After audit completion
  • Real-time option available for critical tracking
Tag Insight detects various tracking problems:
  • Missing events or variables
  • Wrong data types or formats
  • Broken tracking after deployments
  • Unexpected tracking changes
  • Data quality issues
Several strategies to manage alerts:
  • Start with critical events only
  • Mark truly optional variables as optional
  • Use appropriate sampling rates
  • Refine validation rules based on real data
Currently, alerts are sent via email. Advanced integrations (Slack, webhooks) are planned for future releases.

​
Use Cases

Yes, e-commerce is a primary use case:
  • Monitor purchase tracking accuracy
  • Prevent revenue data loss
  • Track cart abandonment properly
  • Validate product data
  • Used by major retailers like Printemps
Absolutely, media sites benefit from:
  • High-volume event monitoring
  • Content engagement tracking
  • Video/audio interaction monitoring
  • Ad tracking validation
  • Used by companies like Le Figaro
Tag Insight helps B2B companies monitor:
  • Lead generation forms
  • Feature usage tracking
  • Subscription events
  • User journey analytics
  • Integration points
Yes, agencies can:
  • Manage multiple client projects
  • Maintain tracking quality
  • Offer monitoring as a service
  • Partner program available
  • Generate recurring revenue

​
Features & Functionality

The Chrome extension provides:
  • Live data layer debugging
  • Event capture for import
  • Pixel verification
  • Visual tracking validation
  • Quick tracking plan creation
A feature that logs complete data layers from specific pages:
  • Avoid repeated test purchases
  • Analyze real transaction data
  • Debug complex implementations
  • Understand data variations
Yes, multiple export options:
  • Excel format for documentation
  • PDF reports
  • CSV for data analysis
Yes, Tag Insight includes:
  • Automatic versioning
  • Change history
  • Ability to restore previous versions
  • See who made what changes when

​
Troubleshooting

Check these common issues:
  1. Verify pixel is installed correctly
  2. Check browser console for errors
  3. Ensure data layer name is correct
  4. Test with Chrome extension
  5. Contact support if needed
To reduce false positives:
  • Review variable requirements (required vs optional)
  • Update validation rules
  • Add appropriate exclusions
  • Refine based on real data patterns
Yes, you can:
  • Pause individual audits
  • Disable alerts temporarily
  • Archive projects
  • Adjust schedules as needed
Support options include:
  • Documentation (you’re reading it!)
  • Email support
  • Onboarding assistance for POCs
  • Customer Success Manager for enterprise

​
Getting Started

Follow this sequence:
  1. Create your organization
  2. Set up first project
  3. Install pixel via your TMS
  4. Import or create tracking plan
  5. Configure first audit
  6. Wait for initial results
Best practice is to start focused:
  • Begin with purchase/conversion events
  • Add cart interactions next
  • Expand to full funnel over time
  • Quality over quantity approach
Key benefits to highlight:
  • Prevents revenue data loss
  • Saves QA time (up to 80%)
  • Catches issues before they impact business
  • ROI through prevented data loss
  • Easy implementation
Demo options:
  • Request a personalized demo via website
  • Watch recorded demos
  • Try POC for hands-on experience
  • Contact sales team

​
Still Have Questions?

Contact Support

Email our support team for technical assistance

Request Demo

Schedule a personalized demonstration

Common Issues

Browse solutions to common problems

Community

Join our user community (coming soon)