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Overview

Google Tag Manager (GTM) is the most popular way to manage tracking on websites. If your website uses GTM, setting up Tag Insight is straightforward - your technical team just needs to add one tag.

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What you’ll need

Before starting, make sure you have:
  • ✅ Someone with access to your Google Tag Manager account
  • ✅ Your Tag Insight Project ID (found in your dashboard)
  • ✅ About 15 minutes for setup
Don’t have GTM access? Ask your web developer or digital marketing team - they’ll have it!

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Setup process

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Step 1: Access Google Tag Manager

Google Tag Manager Interface Your technical team member should:
1

Log into GTM

Go to tagmanager.google.com and sign in
2

Select your container

Choose the container for your website
3

Navigate to Tags

Click “Tags” in the left menu
4

Create new tag

Click “New” to create a tag for Tag Insight

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Step 2: Configure Tag Insight

Tag Configuration Your developer will:
  1. Name the tag “Tag Insight - Monitoring”
  2. Choose “Custom HTML” as the tag type
  3. Add the Tag Insight code (they can get this from our support team)
  4. Replace YOUR_PROJECT_ID with your actual project ID
Make sure to use your specific Project ID from the Tag Insight dashboard - each project has a unique ID.

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Step 3: Set where it runs

Trigger Setup Choose when Tag Insight should run:

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Step 4: Test before going live

1

Preview mode

Your developer will test using GTM’s Preview mode
2

Browse your site

They’ll click around to ensure tracking works
3

Check Tag Assistant

GTM shows which tags are firing correctly
4

Verify in Tag Insight

You can check the Live Debugger to see data flowing

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Different setups

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Multiple environments

If you have staging and production sites:
  • Create separate Tag Insight projects for each
  • Your developer will configure GTM to use the right project ID
  • This keeps test data separate from real data

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E-commerce websites

For online stores:
  • Tag Insight automatically works with standard e-commerce tracking
  • No special configuration needed
  • Compatible with Google Analytics 4 e-commerce

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Multiple websites

Managing several sites? You can:
  • Use one GTM container for all sites
  • Create separate Tag Insight projects for each
  • Or combine them into one project (ask support for guidance)

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Working with your team

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For marketing managers

Share this guide with your developer and ask them to:
  1. Install Tag Insight in GTM
  2. Test it’s working properly
  3. Publish the changes
  4. Confirm when it’s live

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Questions to ask your developer

  • “Is Tag Insight installed on all our pages?”
  • “Did you test it in Preview mode?”
  • “When will it be published to the live site?”
  • “Are staging and production using different project IDs?”

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What happens after installation

Once installed, you’ll see:
  • Data appearing in your Tag Insight dashboard within minutes
  • The Live Debugger showing real-time activity
  • Audit reports starting to generate

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Common questions

No, your technical team handles GTM. You just need to provide them with your Tag Insight Project ID and this guide.
No, Tag Insight works alongside your existing tags (Google Analytics, Facebook Pixel, etc.) without interference.
Check your Tag Insight Live Debugger - you should see events appearing as people browse your site.
No problem! Tag Insight can be installed directly on your website or through other tag managers like Commander Act.

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Best practices

Test first

Always test in staging before going live

Document setup

Keep notes about your configuration

Regular checks

Verify tracking after website updates

Team communication

Keep marketing and tech teams aligned

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Troubleshooting

If tracking isn’t working:
  • Check the tag is published in GTM (not just saved)
  • Verify you’re using the correct Project ID
  • Wait 5 minutes and refresh
  • Contact support if issues persist
  • The GTM container might not be on all pages
  • Check if triggers are excluding certain pages
  • Some pages might load differently (like checkout)
  • Make sure staging uses a different Project ID
  • Check GTM isn’t published to the wrong environment
  • Use Tag Insight’s environment features

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Getting help

Need assistance with GTM setup?
  1. Check our FAQ - Common setup questions answered
  2. Contact support - [email protected]
  3. Book a demo - Get guided setup help
  4. Ask your GTM consultant - They’re familiar with tag installation

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Next steps

View Live Data

See your tracking in real-time

Import Tracking Plan

Set up what you want to track

Configure Alerts

Get notified of tracking issues

Install Extension

Debug tracking visually